Each dream you leave behind is a part of your future that will no longer exist.
STEVE JOBSYou can’t win on innovation unless you have a way to communicate it to customers.
More Steve Jobs Quotes
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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The best innovation is sometimes the company, the way you organize the company.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Focusing is about saying No.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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None of us are as creative as all of us.
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We’ve got to make the small things unforgettable.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Innovation is usually the result of connections of past experiences.
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Details matter, it’s worth waiting to get it right.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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A brand is simply trust.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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