People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBSWe’ve got to make the small things unforgettable.
More Steve Jobs Quotes
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A brand is simply trust.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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I want to put a ding in the universe.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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None of us are as creative as all of us.
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The people who are crazy enough to think they can change the world are the ones who do.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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Innovation distinguishes between a leader and a follower.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Innovation is usually the result of connections of past experiences.
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The only way to be truly satisfied is to do what you believe is great work
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Everything is based on a simple rule: Quality is the best business plan, period.
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We’ve got to make the small things unforgettable.
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Let’s go invent tomorrow.
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