Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSWe’ve got to make the small things unforgettable.
More Steve Jobs Quotes
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Pursue your dreams and see the opportunities in life’s setbacks.
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The people who are crazy enough to think they can change the world are the ones who do.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Stay hungry, stay foolish.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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I would trade all of my technology for an afternoon with Socrates.
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I want to put a ding in the universe.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Deciding what not to do is as important as deciding what to do.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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Overnight success stories take a long time.
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Without passion, any rational person would give up!
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You have to trust in something–your gut, destiny, life, karma, whatever.
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