My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
STEVE JOBSIn the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
More Steve Jobs Quotes
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Focusing is all about saying no.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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The only way to be truly satisfied is to do what you believe is great work
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The people who are crazy enough to think they can change the world are the ones who do.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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If you haven’t found it yet, keep looking.
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The journey is the reward.
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Never settle for average.
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You can’t win on innovation unless you have a way to communicate it to customers.
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Innovation is usually the result of connections of past experiences.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
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The most precious resource we have is time.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Without death there would be very little progress.
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You can tell a lot about a person by who his or her heroes are.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Design is not just what it looks like and feels like. Design is how it works.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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I sat in a garage and invented the future.
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