You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
STEVE JOBSPeople don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
More Steve Jobs Quotes
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Focus and simplicity – once you get there, you can move mountains.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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A brand is simply trust.
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Strategy is figuring out what not to do.
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It’s not a faith in technology. It’s faith in people.
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We have always been shameless about stealing great ideas.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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If you don’t cannibalize yourself, someone else will.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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If you haven’t found it yet, keep looking.
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Do not try to do everything. Do one thing well.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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I would trade all of my technology for an afternoon with Socrates.
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We don’t settle for anything less than excellence.
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None of us are as creative as all of us.
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The best innovation is sometimes the company, the way you organize the company.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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You can’t win on innovation unless you have a way to communicate it to customers.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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