“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Innovation distinguishes between a leader and a follower.

People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!

I’m as proud of what we don’t do as I am of what we do.

You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.

Stay hungry, stay foolish.

Creativity comes from spontaneous meetings, from random discussions.

We have always been shameless about stealing great ideas.

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

I want to put a ding in the universe.

If you’re afraid of failing you won’t get very far.

Learn continually – there’s always “one more thing” to learn!

If you define the problem correctly, you almost have the solution.

To ask the right question is already half the solution of a problem.

Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.

Always let your employees come to work with a smile.

You have to go with things that you understand. Businesses that you know.

No man should receive a dollar unless that dollar has been fairly earned.

Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.

Talent comes from experience and failure.

Rewards for good service should not be deferred a single day.