Details matter, it’s worth waiting to get it right.
STEVE JOBSSimple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
More Steve Jobs Quotes
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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I would rather gamble on our vision than make a ‘me, too’ product.
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Creativity comes from spontaneous meetings, from random discussions.
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Each dream you leave behind is a part of your future that will no longer exist.
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Strategy is figuring out what not to do.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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I would trade all of my technology for an afternoon with Socrates.
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The real art is knowing what to leave out, not what to put in.
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A brand is simply trust.
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Let’s go invent tomorrow.
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Design is not just what it looks like and feels like. Design is how it works.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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The best innovation is sometimes the company, the way you organize the company.
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To go forward you have to leave something behind.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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Never settle for average.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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You have to trust that the dots will somehow connect in your future.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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We have always been shameless about stealing great ideas.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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None of us are as creative as all of us.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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