It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSDetails matter, it’s worth waiting to get it right.
More Steve Jobs Quotes
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I’m as proud of what we don’t do as I am of what we do.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Focusing is all about saying no.
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Each dream you leave behind is a part of your future that will no longer exist.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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You have to trust that the dots will somehow connect in your future.
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It takes a lot of hard work to make something simple.
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It’s not a faith in technology. It’s faith in people.
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Deciding what not to do is as important as deciding what to do.
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Intuition is a very powerful thing, more powerful than intellect.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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None of us are as creative as all of us.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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If you live each day as it was your last, someday you’ll most certainly be right
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The most precious resource we have is time.
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Learn continually – there’s always “one more thing” to learn!
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Stay hungry, stay foolish.
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If you’re afraid of failing you won’t get very far.
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Your time is limited, so don’t waste it living someone else’s life.
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Details matter, it’s worth waiting to get it right.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Strategy is figuring out what not to do.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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If a user is having a problem, it’s our problem.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
STEVE JOBS