Innovation is the ability to see change as an opportunity – not a threat.
STEVE JOBSEverything is based on a simple rule: Quality is the best business plan, period.
More Steve Jobs Quotes
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Each dream you leave behind is a part of your future that will no longer exist.
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I’m as proud of what we don’t do as I am of what we do.
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Focusing is about saying No.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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We’re not going to be the first to this party, but we’re going to be the best.
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Details matter, it’s worth waiting to get it right.
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We have always been shameless about stealing great ideas.
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Without passion, any rational person would give up!
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Innovation distinguishes between a leader and a follower.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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If you haven’t found it yet, keep looking.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Intuition is a very powerful thing, more powerful than intellect.
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Your time is limited, so don’t waste it living someone else’s life.
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If you don’t cannibalize yourself, someone else will.
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Focusing is all about saying no.
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We’ve got to make the small things unforgettable.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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The real art is knowing what to leave out, not what to put in.
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Learn continually – there’s always “one more thing” to learn!
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Don’t just live a life; build one.
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Never settle for average.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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I want to put a ding in the universe.
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