Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSIf you define the problem correctly, you almost have the solution.
More Steve Jobs Quotes
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Never settle for average.
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Innovation is the only way to win.
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Focusing is about saying No.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Believe things will work out.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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A brand is simply trust.
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None of us are as creative as all of us.
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Everything is based on a simple rule: Quality is the best business plan, period.
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Life is about creating and living experiences that are worth sharing.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
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We’re not going to be the first to this party, but we’re going to be the best.
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Strategy is figuring out what not to do.
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The journey is the reward.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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It’s better to be a pirate than to join the Navy.
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Creativity comes from spontaneous meetings, from random discussions.
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Focusing is all about saying no.
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Stay hungry, stay foolish.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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If you live each day as it was your last, someday you’ll most certainly be right
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I would trade all of my technology for an afternoon with Socrates.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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Innovation is the ability to see change as an opportunity – not a threat.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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