Focusing is all about saying no.
STEVE JOBSYou can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
More Steve Jobs Quotes
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We’re not going to be the first to this party, but we’re going to be the best.
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A brand is simply trust.
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Your time is limited, so don’t waste it living someone else’s life.
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Stay hungry, stay foolish.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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You can’t win on innovation unless you have a way to communicate it to customers.
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I’m as proud of what we don’t do as I am of what we do.
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The real art is knowing what to leave out, not what to put in.
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Strategy is figuring out what not to do.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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Innovation distinguishes between a leader and a follower.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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Intuition is a very powerful thing, more powerful than intellect.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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We’ve got to make the small things unforgettable.
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Innovation is the only way to win.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Without death there would be very little progress.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Never settle for average.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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To go forward you have to leave something behind.
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