Deciding what not to do is as important as deciding what to do.
STEVE JOBSInnovation is the only way to win.
More Steve Jobs Quotes
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We don’t settle for anything less than excellence.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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I sat in a garage and invented the future.
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Let’s go invent tomorrow.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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Don’t just live a life; build one.
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Without death there would be very little progress.
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If you don’t cannibalize yourself, someone else will.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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We have always been shameless about stealing great ideas.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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The people who are crazy enough to think they can change the world are the ones who do.
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Do not try to do everything. Do one thing well.
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Believe things will work out.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Strategy is figuring out what not to do.
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Your time is limited, so don’t waste it living someone else’s life.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Learn continually – there’s always “one more thing” to learn!
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Innovation is the ability to see change as an opportunity – not a threat.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
STEVE JOBS
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