Deciding what not to do is as important as deciding what to do.
STEVE JOBSIntuition is a very powerful thing, more powerful than intellect.
More Steve Jobs Quotes
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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You can tell a lot about a person by who his or her heroes are.
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Strategy is figuring out what not to do.
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Quality is more important than quantity. One home run is much better than two doubles.
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Innovation is the ability to see change as an opportunity – not a threat.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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The real art is knowing what to leave out, not what to put in.
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The journey is the reward.
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None of us are as creative as all of us.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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Do not try to do everything. Do one thing well.
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A brand is simply trust.
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Never settle for average.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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I want to put a ding in the universe.
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We’re not going to be the first to this party, but we’re going to be the best.
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If you haven’t found it yet, keep looking.
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You can’t win on innovation unless you have a way to communicate it to customers.
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Life is about creating and living experiences that are worth sharing.
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Design is not just what it looks like and feels like. Design is how it works.
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Believe things will work out.
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Details matter, it’s worth waiting to get it right.
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Focusing is about saying No.
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