“Remember the to-do list but don’t forget the to-be list.”

Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.

Don’t wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

All successful people – not just entrepreneurs – have got things wrong over and over again before finding the right solution.

Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticize, communicate freely and respect each other.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

Rather than getting nostalgic, embrace the new opportunities and challenges available to you now.

Please be polite. Nothing in life should erode the habit of saying thank you to people or praising them.

Play fair, be prepared for others to play dirty, and don’t let them drag you into the mud.

Your brand name is only as good as your reputation.

Follow your instincts and live with the consequences.

Only a fool never changes his mind.

Always think, ‘what’s the worst that can happen’ and have some kind of strategy to deal with it.

Train people well enough so they can leave, treat them well enough so they don’t want to.

If people aren’t calling you crazy, you aren’t thinking big enough.

No failure means no risk, which means nothing new.

Learn to look after your staff first and the rest will follow.