If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUThe general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
More Sun Tzu Quotes
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Know yourself and you will win all battles
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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If quick, I survive. If not quick, I am lost. This is “death.
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Who does not know the evils of war cannot appreciate its benefits.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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In the midst of chaos, there is also opportunity.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU