black
grey
blue
red
brown
white

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.

Sun Tzu

If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU

Death Inspirational Lost Quick Strategy War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise
Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
SUN TZU

Business Himself Principle Reveal Strategy War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
SUN TZU

Battle Enemy Fight Strategy Victory Win
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU

Benefit Nation War
Always mystify, mislead, and surprise the enemy if possible.
SUN TZU

Business Enemy Mislead Strategy Surprise War
Attack is the secret of defense; defense is the planning of an attack.
SUN TZU

Atatch Business Planning Secret Strategy War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZU

Battle Enemy Expert Himself War
Who wishes to fight must first count the cost
SUN TZU

Business Cost Deep Fight Strategy War
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU

Business Enemy Gain Strategy Success War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
SUN TZU

Army Business Desperate Leaving Strategy Surround War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
Know your enemy and know yourself and you can fight a hundred battles without disaster,
SUN TZU

Battle Business Enemy Fight Strategy War
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
SUN TZU

Earth Enemy Heaven Strategy Victory Yourself
The worst calamities that befall an army arise from hesitation.
SUN TZU

Army Business Hesitation Strategy War Worst
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZU

Attack Convince Enemy Overcome Strategy War
Even the finest sword plunged into salt water will eventually rust.
SUN TZU

Inspirational Philosophy Rust Salt Sword Water
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU

Business Defeat Enemy Excellence Strategy War
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.

Related Topics

Popular Authors

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.

Related Topics

Popular Authors

More Sun Tzu Quotes