When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUIt is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
More Sun Tzu Quotes
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The greatest victory is that which requires no battle.
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Who wishes to fight must first count the cost
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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Invincibility lies in the defence; the possibility of victory in the attack.
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Be where your enemy is not.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Opportunities multiply as they are seized.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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The wise warrior avoids the battle.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Attack is the secret of defense; defense is the planning of an attack.
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If he sends reinforcements everywhere, he will everywhere be weak.
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If you wait by the river long enough, the bodies of your enemies will float by.
SUN TZU