Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
SUN TZUIf ignorant both of your enemy and yourself, you are certain to be in peril.
More Sun Tzu Quotes
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Who does not know the evils of war cannot appreciate its benefits.
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Be where your enemy is not.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Always mystify, mislead, and surprise the enemy if possible.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Attack is the secret of defense; defense is the planning of an attack.
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Opportunities multiply as they are seized.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Ponder and deliberate before you make a move.
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The supreme art of war is to subdue the enemy without fighting.
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If there is disturbance in the camp, the general’s authority is weak.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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You have to believe in yourself.
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If he sends reinforcements everywhere, he will everywhere be weak.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZU