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If ignorant both of your enemy and yourself, you are certain to be in peril.

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Business Enemy Ignorance Strategy War Yourself

Bagwalas

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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Who wishes to fight must first count the cost
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In the midst of chaos, there is also opportunity.
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The greatest victory is that which requires no battle.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Ponder and deliberate before you make a move.
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If there is disturbance in the camp, the general’s authority is weak.
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All warfare is based on deception.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Attack is the secret of defense; defense is the planning of an attack.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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