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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.

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Business Irritation Opponent Strategy War Weakness

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Opportunities multiply as they are seized.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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If his forces are united, separate them.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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The worst calamities that befall an army arise from hesitation.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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Pretend inferiority and encourage his arrogance.
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Never venture, never win!
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Attack him where he is unprepared, appear where you are not expected.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Who does not know the evils of war cannot appreciate its benefits.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Ponder and deliberate before you make a move.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Know yourself and you will win all battles
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Battle Enemy Expert Himself War

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