Attack him where he is unprepared, appear where you are not expected.
SUN TZUInvincibility lies in the defence; the possibility of victory in the attack.
More Sun Tzu Quotes
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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You have to believe in yourself.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Opportunities multiply as they are seized.
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Rewards for good service should not be deferred a single day.
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Who does not know the evils of war cannot appreciate its benefits.
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Ponder and deliberate before you make a move.
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Every battle is won before it’s ever fought.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Disorder came from order, fear came from courage, weakness came from strength.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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Pretend inferiority and encourage his arrogance.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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The wise warrior avoids the battle.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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The supreme art of war is to subdue the enemy without fighting.
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Be where your enemy is not.
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Never venture, never win!
SUN TZU