Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZUOpportunities multiply as they are seized.
More Sun Tzu Quotes
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Attack him where he is unprepared, appear where you are not expected.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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There is no instance of a nation benefitting from prolonged warfare.
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Great results, can be achieved with small forces.
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If quick, I survive. If not quick, I am lost. This is “death.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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Do many calculations lead to victory, and few calculations to defeat.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Appear weak when you are strong, and strong when you are weak.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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Every battle is won before it’s ever fought.
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He will win who knows when to fight and when not to fight
SUN TZU