Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZUOpportunities multiply as they are seized.
More Sun Tzu Quotes
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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If quick, I survive. If not quick, I am lost. This is “death.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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The wise warrior avoids the battle.
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The supreme art of war is to subdue the enemy without fighting.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Build your opponent a golden bridge to retreat across.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Pretend inferiority and encourage his arrogance.
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Who does not know the evils of war cannot appreciate its benefits.
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There is no instance of a nation benefitting from prolonged warfare.
SUN TZU