All warfare is based on deception.
SUN TZUPlan for what it is difficult while it is easy, do what is great while it is small.
More Sun Tzu Quotes
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Attack him where he is unprepared, appear where you are not expected.
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Appear weak when you are strong, and strong when you are weak.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Build your opponent a golden bridge to retreat across.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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The supreme art of war is to subdue the enemy without fighting.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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He will win who, prepared himself, waits to take the enemy unprepared.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
SUN TZU