Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZUHence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
More Sun Tzu Quotes
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Always mystify, mislead, and surprise the enemy if possible.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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If there is disturbance in the camp, the general’s authority is weak.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Wheels of justice gind slow but grind fine.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Be where your enemy is not.
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Attack him where he is unprepared, appear where you are not expected.
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Who wishes to fight must first count the cost
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Do many calculations lead to victory, and few calculations to defeat.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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He will win who, prepared himself, waits to take the enemy unprepared.
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All warfare is based on deception.
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There is no instance of a nation benefitting from prolonged warfare.
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