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So in war, the way is to avoid what is strong, and strike at what is weak.

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Avoid Battle Strategy Strike War Weakness

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU

Advantage Business Gain Position Strategy War
Invincibility lies in the defence; the possibility of victory in the attack.
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Attack Business Defence Strategy Victory War
But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Business Death Destroy Life Strategy War
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Battle Business Opponent Strategy War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Account Death Importance Inquiry Life Neglect Ruin Safety State
The worst calamities that befall an army arise from hesitation.
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Army Business Hesitation Strategy War Worst
So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU

Avoid Battle Strategy Strike War Weakness
When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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Battle Inspirational Life Strategy Success War
All warfare is based on deception.
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Deception One Liner War
Disorder came from order, fear came from courage, weakness came from strength.
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Business Courage Fear Strategy Strength Weak
Appear weak when you are strong, and strong when you are weak.
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Appeaarance Deception Inspirational Life Strong Weakness
Do many calculations lead to victory, and few calculations to defeat.
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Business Calculation Defeat Strategy Victory War
To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Battle Enemy Fight Strategy Victory Win
Be where your enemy is not.
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Enemy One Liner Strategy War
Attack him where he is unprepared, appear where you are not expected.
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Appearance Attack Business Expectation Strategy War

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