Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZUTherefore, just as water retains no constant shape, so in warfare there are no constant conditions.
More Sun Tzu Quotes
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Attack him where he is unprepared, appear where you are not expected.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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Do many calculations lead to victory, and few calculations to defeat.
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In the midst of chaos, there is also opportunity.
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Appear weak when you are strong, and strong when you are weak.
SUN TZU






