In the midst of chaos, there is also opportunity.
SUN TZUIf you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
More Sun Tzu Quotes
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If he sends reinforcements everywhere, he will everywhere be weak.
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Know yourself and you will win all battles
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Attack is the secret of defense; defense is the planning of an attack.
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Who wishes to fight must first count the cost
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Pretend inferiority and encourage his arrogance.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Ponder and deliberate before you make a move.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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If quick, I survive. If not quick, I am lost. This is “death.
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Every battle is won before it’s ever fought.
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The supreme art of war is to subdue the enemy without fighting.
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Great results, can be achieved with small forces.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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Be where your enemy is not.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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If the mind is willing, the flesh could go on and on without many things.
SUN TZU