Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZUNever venture, never win!
More Sun Tzu Quotes
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Appear weak when you are strong, and strong when you are weak.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Great results, can be achieved with small forces.
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If you wait by the river long enough, the bodies of your enemies will float by.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Never venture, never win!
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Attack him where he is unprepared, appear where you are not expected.
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Be where your enemy is not.
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All warfare is based on deception.
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