“Never venture, never win!”

Begin by seizing something which your opponent holds dear; then he will be amenable to your will.

Thus the expert in battle moves the enemy, and is not moved by him.

He will win who, prepared himself, waits to take the enemy unprepared.

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

In the midst of chaos, there is also opportunity.

When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.

Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.

Rewards for good service should not be deferred a single day.

Be where your enemy is not.

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.

It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.

It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.

The greatest victory is that which requires no battle.

Power concedes nothing without a demand. It never did and it never will.

There are two races of men in this world but only these two: the race of the decent man and the race of the indecent man.

Little by little does the trick.

Stop trying. Take long walks. Look at scenery. Doze off at noon. Don’t even think about flying. And then, pretty soon, you’ll be flying again.

The more predictable the business, the more valuable it is.

Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

They say: Think twice before you jump. I say: Jump first and then think as much as you want!

A lion doesn’t concern himself with the opinions of a sheep.