Never venture, never win!
SUN TZUWhen the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
More Sun Tzu Quotes
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Who wishes to fight must first count the cost
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The worst calamities that befall an army arise from hesitation.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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To know your Enemy, you must become your Enemy.
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One may know how to conquer without being able to do it.
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There is no instance of a nation benefitting from prolonged warfare.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Appear weak when you are strong, and strong when you are weak.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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Who does not know the evils of war cannot appreciate its benefits.
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The greatest victory is that which requires no battle.
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Invincibility lies in the defence; the possibility of victory in the attack.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZU