“Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.”

It is no achievement to walk a tightrope laid flat on the floor.

There’s almost nothing you can’t accomplish if you set your mind to it.

When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

You’ll learn more about a road by traveling it than by consulting all the maps in the world.

Look after the customer and the business will take care of itself.

In my experience, good executives don’t make mistakes.

If my competitor were drowning I’d stick a hose in his mouth and turn on the water.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

The organization cannot trust the individual; the individual must trust the organization.

There are things money can’t buy and hard work can’t win. One of them is happiness.

To an old leader will be born an idiot heir, weak both in knowledge and in war.

After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

Make at least one definite move daily toward your goal.

The world will not remember what you say, but it will certainly not forget what you have done.

If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.

You have to be pretty driven to make it happen. Otherwise, you will just make yourself miserable.

Decision making, like coffee, needs a cooling process.

If you’re too focused on your current business, it’s hard to change and concentrate on innovating.

Nothing beautiful without struggle.

Take interest and even delight in doing the small things well.