There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCI was an overnight success all right, but 30 years is a long, long night.
More Ray Kroc Quotes
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Adversity can strengthen you if you have the will to grind it out.
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The third big war will begin when the big city is burning.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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We need god to prosper those without him will not.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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In business for yourself, but not by yourself.
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We provide food that customers love, day after day after day. People just want more of it.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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The more I help others to succeed, the more I succeed.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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All money means to me is a pride in accomplishment.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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We take the hamburger business more seriously than anyone else.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC