Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROCWe take the hamburger business more seriously than anyone else.
More Ray Kroc Quotes
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If you’ve got time to lean, you’ve got time to clean.
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It is no achievement to walk a tightrope laid flat on the floor.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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I was an overnight success all right, but 30 years is a long, long night.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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Look after the customer and the business will take care of itself.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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If you’re not a risk taker, you should get the hell out of business.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Are you green and growing or ripe and rotting?
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Tomorrow at sunrise I shall no longer be here.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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No one of us is more important than the rest of us.
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We need god to prosper those without him will not.
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Adversity can strengthen you if you have the will to grind it out.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC