It is no achievement to walk a tightrope laid flat on the floor.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
More Ray Kroc Quotes
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If you believe in it, and you believe in it hard, it is impossible to fail.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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We provide food that customers love, day after day after day. People just want more of it.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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You’re only as good as the people you hire.
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Adversity can strengthen you if you have the will to grind it out.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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There’s a lot more future in hamburgers than in baseball.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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In business for yourself, but not by yourself.
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We have an obligation to give something back to the community that gives so much to us.
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You must perfect every fundamental of your business if you expect it to perform well.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The first dollar is the most you will get if you don’t love what you are doing.
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All money means to me is a pride in accomplishment.
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I was an overnight success all right, but 30 years is a long, long night.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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If you have time to lean, you have time to clean.
RAY KROC