“If my competitor were drowning I’d stick a hose in his mouth and turn on the water.”

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Anytime you find someone more successful than you are, especially when you’re both engaged in the same business – you know they’re doing something that you aren’t.

Competition does a much more effective job than government at protecting consumers.

All of us have what it takes to make it in today’s competitive and changing world.

You have competition every day because you set such high standards for yourself that you have to go out every day and live up to that.

We’d achieve more if we chase the dream instead of the competition.

I’m playing against great players, playing against the best in the world. The competition-that’s what I’ve always wanted.

You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.