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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

Ray Kroc

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself

That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

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