I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROCIn the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
More Ray Kroc Quotes
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There’s a lot more future in hamburgers than in baseball.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Tomorrow at sunrise I shall no longer be here.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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No one of us is more important than the rest of us.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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If you’re not a risk taker, you should get the hell out of business.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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We need god to prosper those without him will not.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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None of Us is as Good as All of Us.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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In my experience, good executives don’t make mistakes.
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Adversity can strengthen you if you have the will to grind it out.
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If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC