The first dollar is the most you will get if you don’t love what you are doing.
RAY KROCIn business for yourself, but not by yourself.
More Ray Kroc Quotes
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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No one of us is more important than the rest of us.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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We have an obligation to give something back to the community that gives so much to us.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I was an overnight success all right, but 30 years is a long, long night.
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If you’re not a risk taker, you should get the hell out of business.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We take the hamburger business more seriously than anyone else.
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None of Us is as Good as All of Us.
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If you have time to lean, you have time to clean.
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The quality of a leader is reflected in the standards they set for themselves.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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The organization cannot trust the individual; the individual must trust the organization.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC