“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.”

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.