“You don’t need to have a 100 person company to develop that idea.”

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Business leaders cannot be bystanders.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.

In business, you take a swing and you hope that you hit a home run, but sometimes you strike out. Strikeouts and failures are important. Being down, getting punched in the gut every once in a while by life and coming back up, that’s accomplishment.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Let every man mind his own business.

The hardest thing about being in this business is just being able to be yourself. People act like there’s this one set of rules to follow to be a pop star and I think, ‘Well, you say I’m a pop star, so maybe that’s not true.’

I never really studied business in school. I kind of wish I had, but how boring is that?

The rule of my life is to make business a pleasure, and pleasure my business.