“If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.”

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact.

As a precaution, we’re making machines extremely heavy with very tiny legs.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

It’s quite complicated and sounds circular, but we’ve worked out a way of calculate a Web site’s importance.

Don’t be evil- apparently people like it better than “Be good”.

Worked so hard, forgot how to vacation.

Don’t read success stories, you will only get a message. Read failure stories, you will get some ideas to get success.

To launch a business means successfully solving problems. Solving problems means listening.

When you have exhausted all possibilities, remember this – you haven’t.

Everything has a purpose. And that purpose has a story that goes along with it. It just depends on what your passion is.

I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future.

You’ll never achieve 100 percent if 99 percent is okay.

We don’t get paid for being busy, we get paid for being right.