“The best people want to work the big challenges.”

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

You treat people with respect, they tend to return the favor to the company.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

If you don’t imagine, nothing ever happens at all.

We should be excited about the future & striving to go beyond the horizon!

Have confidence in your ability to do it right, and work hard to do the best possible job.

Turn any obstacle into an opportunity.

As the Zen Buddhist saying goes, how you do anything is how you do everything.

You can’t do a good business with a bad person. Find the right people to work with and you can’t go wrong.

As long as you’re in the food business, why not make sweets?

No responsibility of government is more fundamental than the responsibility of maintaining the highest standard of ethical behavior for those who conduct the public business.