“The best people want to work the big challenges.”

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

You treat people with respect, they tend to return the favor to the company.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

Do not be embarrassed by your failures, learn from them and start again.

Every battle is won before it’s ever fought.

Never take your eyes off the cash flow because it’s the life blood of business.

Today was good. Today was fun. Tomorrow is another one.

Even if your competitor is still small in size or weak, you should take him seriously and treat him as a giant. Likewise, even if your competitor is massive in size, you shouldn’t regard yourself as a weakling.

I may not always be offered work, but I’ll always have my family.

You never lose a dream, it just incubates as a hobby.

Luck is preparation multiplied by opportunity.