“You can be serious without a suit.”

The only way you are going to have success is to have lots of failures first.

Have a healthy disregard for the impossible.

If you’re changing the world, you’re working on important things, you’re excited to get up in the morning.

Anyone can be able to achieve their dreams, and that’s what this organization does.

You need to get one thing done well, or else you don’t have permission to do anything else.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long way from that.

You may think using Google’s great, but I still think it’s terrible.

Technology should do the hard work so people can do the things that make them the happiest in life.

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

If you’re not doing some things that are crazy, then you’re doing the wrong things.

Basically, our goal is to organize the world’s information and to make it universally accessible and useful.

We don’t have as many managers as we should, but we would rather have too few than too many.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Solving big problems is easier than solving little ones.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Chance favors the prepared mind. The more you practice, the luckier you become.

Anything worth doing is worth doing well.

As a precaution, we’re making machines extremely heavy with very tiny legs.

Everything comes to those who hustle while they wait.

Your most unhappy customers are your greatest source of learning.

You don’t want to negotiate the price of simple things you buy every day.

If we did all the things we are capable of doing, we would literally astound ourselves.

We demand that big business give the people a square deal; in return we must insist that when any one engaged in big business honestly endeavors to do right he shall himself be given a square deal.