“It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.”

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

Every good leader is part manager and every good manager is part leader.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.

I want to preach a new doctrine. A complete separation of business and government.

Business is a fight, a continual struggle, just as life is.

Law has become a business. Health care has become a business. Unfortunately, politics has also become a business. That really undermines society.

The devil has made it his business to monopolize on three elements: noise, hurry, crowds. He will not allow quietness.

Business leaders cannot be bystanders.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.