“As a precaution, we’re making machines extremely heavy with very tiny legs.”

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

The greatest risk is to risk nothing at all.

I try to invest in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will.

It’s every man’s business to see justice done.

You need to get one thing done well, or else you don’t have permission to do anything else.

Too many kings can ruin an army.

When you struggle with a problem, that’s when you understand it.

Obsess about customers, not competitors.

It’s pretty simple – The Action you take will determine the results you Achieve.