“I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.”

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

Find the right people, not the best people.

A customer votes everyday with his dollar. Our job is make sure he votes for us.

If you only do things where you know the answer in advance, your company goes away.

The worst calamities that befall an army arise from hesitation.

Givers have to set limits because takers rarely do.

Leadership means that a group, large or small, is willing to entrust authority to a person who has shown judgement, wisdom, personal appeal, and proven competence.

Know your enemy – and learn about his favorite sport.

When you surround an army, leave an outlet free. Do not press a desperate foe too hard.