“If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.”

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact.

Whether you believe you can or not, you’re right.

No one ever stopped when they were winning.

For me it was never about money, but solving problems for the future of humanity.

I am not in competition with anyone but myself. My goal is to improve myself continuously.

Diversification may preserve wealth, but concentration builds wealth.

You can make money and you can make excuses, but you can never make money out of excuses.

Got something new, maybe it’ll work before the end of the day if that’s ok.

You ain’t seen nothing yet, and the best is yet to come.