“Basically, our goal is to organize the world’s information and to make it universally accessible and useful.”

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

Successful people do what unsuccessful people are not willing to do.

Failure is part of the natural cycle of business. Companies are born, companies die, capitalism moves forward.

Make your work to be in keeping with your purpose.

Writing a check separates a commitment from a conversation.

Every choice in life either moves you forward or keeps you stuck.

Ponder and deliberate before you make a move.

Intelligence is the ability to adapt to change.

If two people agree on everything, one of them is unnecessary.