“I don’t believe in saturation. We’re thinking and talking worldwide.”

To an old leader will be born an idiot heir, weak both in knowledge and in war.

After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

I’ve long believed that good food, good eating, is all about risk.

At the core of all well-founded beliefs lies belief that is unfounded.

In the end what matters is not how good we are but how good God is. Not how much we love Him but how much He loves us. And God loves us whoever we are, whatever we’ve done or failed to do, whatever we believe or can’t.

Believe in the rainbow, rather than a wild storm.

Magical, extraterrestrial, marvelous, enchanted, brave, beautiful, miraculous, royalty, a warrior, a deity. You are simply everything you are and choose to believe.

I suppose therefore that all things I see are illusions; I believe that nothing has ever existed of everything my lying memory tells me.

To believe in God is to see that life has meaning

Read not to contradict and confute, nor to believe and take for granted; nor to find talk and discourse, but to weigh and consider.