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Tomorrow at sunrise I shall no longer be here.

Ray Kroc

Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection

Tomorrow at sunrise I shall no longer be here.

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Tomorrow at sunrise I shall no longer be here.

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