I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC
When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
More Ray Kroc Quotes
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC -
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC -
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC -
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC -
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC -
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC -
We take the hamburger business more seriously than anyone else.
RAY KROC -
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC -
The third big war will begin when the big city is burning.
RAY KROC -
We need god to prosper those without him will not.
RAY KROC -
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC -
There’s a lot more future in hamburgers than in baseball.
RAY KROC -
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC -
In business for yourself, but not by yourself.
RAY KROC -
To be successful, you must be daring, be first and be different.
RAY KROC -
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC