Look after the customer and the business will take care of itself.
RAY KROCThere’s almost nothing you can’t accomplish if you set your mind to it.
More Ray Kroc Quotes
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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In my experience, good executives don’t make mistakes.
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You’re only as good as the people you hire.
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You must perfect every fundamental of your business if you expect it to perform well.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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We need god to prosper those without him will not.
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I was an overnight success all right, but 30 years is a long, long night.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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No one of us is more important than the rest of us.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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The quality of a leader is reflected in the standards they set for themselves.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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We take the hamburger business more seriously than anyone else.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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It is no achievement to walk a tightrope laid flat on the floor.
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To be successful, you must be daring, be first and be different.
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If you have time to lean, you have time to clean.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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Tomorrow at sunrise I shall no longer be here.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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