“The key to success is being in the right place at the right time, recognizing that you are there, and taking action!”

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

Are you green and growing or ripe and rotting?

We should round every day of stirring action with an evening of thought. We learn nothing of our experience except we muse upon it.

I may not practice what I preach but God forbid I should preach what I practice

Deliberation is the work of many men. Action, of one alone.

A decision, an action, are infallible omens of what we shall do another time, not for any vague, mystic, astrological reason but because they result from an automatic reaction that will repeat itself.

The words I speak, the things I do, let them be only, all for you.

I am made of sunsets. I am always changing, sometimes breathtaking, and sometimes too tired to put on a show.

It is not that things happen to each of us according to his fate, but that he interprets what has happened, if he has power to do so, according to his sense of his own destiny.

Dreamers are half-way men of thought, and men of thought are half-way men of action.