“You must perfect every fundamental of your business if you expect it to perform well.”

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

Are you green and growing or ripe and rotting?

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

The quality of a leader is reflected in the standards they set for themselves.

Adversity can strengthen you if you have the will to grind it out.

If you believe in it, and you believe in it hard, it is impossible to fail.

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

I suffer with you. I’ve never seen such stupid ballplaying in all my life!

When you’re green, your growing. When you’re ripe, you rot.

Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.

I do the very best I know how, the very best I can, and I mean to keep on doing so until the end.

Knowing your deepest intention can be your guiding force in the creation of a better life.

You grow more when you get more people’s perspective.

Great organizations demand a high level of commitment by the people involved.

When nothing is done, nothing is left undone.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

People don’t want gadgets, they want services.

The brain is a muscle that can move the world.